Indian retail research papers

Retail environment in india

Recent Trend - Retailing in India is witnessing a huge revamping exercise as can be seen in the graph India is rated the fifth most attractive emerging retail market: a potential goldmine. India has close to 54percent of population below the age of 25, which translates into higher prospects for increased consumption levels in the future. In fact, senior executives in retail such as operations heads are extremely well looked after, and HR consultants believe they are paid in excess of Rs. Retail and real estate are the two booming sectors of India in the present times. There are very few nationally present retail stores. E-commerce is probably creating the biggest revolution in the retail industry, and this trend would continue in the years to come. Road Ahead E-commerce is expanding steadily in the country.

In India the process of buying and selling at these unorganized etail outlets, is highly characterized by bargaining and negotiations. Later this common place was called a fair.

A common assumption is that retailing involves only the sale of products in stores. DrGaurav Gupta Mr. This signifies that people are finally ready for multi- option complexes.

retail in india

Goods were exchanged between them. Retailing in s On account of the liberalization drive in the s, several structural and demographic changes that are taking place are helping the industry to grow. Organized retailing in India has been largely an urban Phenomenon with affluent classes and growing number of double-income households.

IT is a tool that has been used by retailers ranging from Amazon.

retail market size

Walmart Investments Cooperative U. From then instead of mom-and-pop type of stores organized retail stores came into existence.

research paper on retail industry

A study on consumer outlook suggests that over 80 percent of consumers want a wide range of products at hand while shopping. Retail stores can range from large national chains such as Sears or Wal-Mart to a small, locally-owned business, such as a bakery.

This makes it especially difficult to apply sophisticated merchandising and sales tools, enhance consumer interaction and also, make very accurate analysis.

Indian retail research papers

In the next one year, close to 40 lakh square feet of retail space will be developed. It is the retail market only which provides the consumer a basic platform to encounter with goods and a shop keeper for the first time. From then instead of mom-and-pop type of stores organized retail stores came into existence. This affects growth and expansion plans. For instance, what was once a strictly made-to-order market for clothing has now changed into a ready-to-wear market. Consumer familiarity that runs from generation to generation is one big advantage for the traditional retailing sector. There are very few nationally present retail stores. While modern retail accounts for 60 percent of total food retail in China, the market is highly fragmented, with the top three modern retail chains covering only 10 percent of the market.
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(DOC) RETAIL MARKETING RESEARCH PAPER