Marketing Communication 8 3.
The case study also highlights how Red Bull has diversified itself and has become a prominent force in the digital media empire. Analysis of competitors For the purpose of this report, the competitor analyses will focus mainly on the UK market1.
From the Red Bull case study Kumar at al.
Journal of Sponsorship, 3 4pp. M, McQueen, C. Possible Alternatives Red Bull has yet to comment on the adverse effects of their product.
In conclusion, Red Bull has been facing some challenges regarding stagnation in consumption of its products and slight pressure from its competitors. USA prices: 8. Red Bull has secured distribution channels that make it hard for competitors to enter the market.
Red Bull GmbH. Decrease the amount of taurine and caffeine that is currently used in Red Bull. All of the social and mobile media marketing tools used allow Red Bull to easily reach out to consumers and keep them update with their news.
Possible Disadvantages Due to the high price, the product may simply be too expensive for lower income demographics.