Start with the most important news, and elaborate on that below. Send it through any marketing channel you have at your disposal to increase brand awareness.
Journalists try to distance themselves from such PR pros. Proofread it As I said earlier, a press release is an important document in your public relations strategy. I just get the title, the lead and a link where I can find the whole text with pictures and graphics.
Once you publish it, share it with your customers and prospects. Click To Tweet 1. However, businesses publish a press release for: Launching a new product Opening a new branch office Providing updates on existing products Receiving an award or any type of certification Promoting or hiring an important, high-level employee Re-branding Traditionally, a press release is one to two pages long.
A web press release is often used to gain an authority link back to your website. Using the right press release for your intended audience will help you gain the coverage you need.
Keep the headline short but include the important details. However, you need to consider the press release as not just a company announcement, but part of an integrated, digital content marketing strategy. What do they need to know about your upcoming event?
Put this important information toward the top of your press release so a journalist can find it quickly. The sub-headline will follow, and you will then add the dateline before starting the first paragraph.